Vibrant Paws is committed to protecting your personal data. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.vibrantpaws.com (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. Device information is largely anonymous since it does not contain any personally identifiable information that directly identifies you. However, we may associate this information with your personal information if it has been provided by you.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit or debit card numbers, email address, login and password, phone number, and purchase history. We refer to this collected information as "Order Information".

We collect information from when you visit our Site, place an order, subscribe to a newsletter or enter information on our Site. We may also receive data about you from third parties as outlined below.

Personal data means any information about you from which you can be identified. It does not include data where the identity has been removed (i.e. anonymous data).

If you buy one or more of our products for a friend or family member we will collect and process the Contact Data for that friend or family member for the purposes of providing them with such products.

We may receive data from third-party analytics providers. For example, our store may use Google Analytics to help us learn about who visits our site and what pages are being looked at.

We use the information that we collect generally when fulfilling any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations), sign up for our newsletter, respond to a survey or marketing communication, and site browsing.

Additionally, we use this information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or content in which you are most interested;
- Improve our product and website to serve you better;
- Provide you the best support you deserve in responding to your support request;
- Send you periodic emails regarding your order or other products offerings.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use third-party vendors to help manage our business because of their specific expertise, resource availability, or scalability. We may use third parties to help us provide support to the internal operations of the Site (i.e, hosting and designing our Site, sending out email updates about the Site, or removing repetitive information from our user lists). They help us do things like monitor site activity and provide analysis of website use, and provide consulting services. These service providers may have access to personal information in order to provide these support services such as analyzing site data. We require all third parties to respect the security of your personal data and to process it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, or acquire another business entity or are involved in a corporate reorganization or other change of control, consumer information may be shared and may very well be one of the business assets that is transferred as part of the transaction. Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

The website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

For more information about the cookies we use, please see our Cookie Policy.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Please note that your internet browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. Unfortunately, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we do not currently respond to “do not track” signals, and does not authorize the collection of personal information by third parties except as provided in this policy. For more information about “Do Not Track” technology, please visit http://www.allaboutdnt.com.

This Site does not authorize the collection of personal information by third parties except as provided in this Policy. 

Our e-commerce store is hosted on Shopify Inc. To protect your personal information, Shopify takes reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

For more insight, you may also want to read Shopify’s Terms of Service, Privacy Statement or Data Processing Addendum.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes and clarifications will take effect immediately upon their posting on the website.

The site does not market to minors under the age of 13 years old. When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

We will comply with the following:

-Don’t use false or misleading header information.
-Don’t use deceptive subject lines.
-Identify the message as an ad in some reasonable way.
-Tell recipients where we are located.
-Tell recipients how to opt-out of receiving future email from you.
-Honor opt-out requests promptly.
-Monitor third-party email marketing services for compliance.

If at any time you would like to unsubscribe from receiving future emails, you can email us at care@vibrantpaws.com or follow the instructions at the bottom of each email to unsubscribe and we will remove you from our mailing lists.

For more information about our privacy practices, if you have questions, keep us informed if your personal data changes during your relationship with us or if you would like to make a complaint, please contact us by e‑mail at care@vibrantpaws.com or by mail using the details provided below:

Vibrant Paws
[Re: Privacy Compliance Officer]
4200 Chino Hills Parkway, STE 135-383, Chino Hills CA 91709, United States